Owned Media - Part I
Acquiring Customers - Owned & Earned Media
Measuring Paid Media
Acquiring Customers - Paid Media
Utilizing Paid Media Channels
Acquiring Customers - Paid Media
Display Advertising
Acquiring Customers - Paid Media
Search Advertising
Acquiring Customers - Paid Media
The Challenges of Reaching and Acquiring Customers Online
Acquiring Customers - Paid Media
Identifying Metrics
Crafting a Digital Marketing Plan
Determining Value Proposition
Crafting a Digital Marketing Plan
Defining Target Audience
Crafting a Digital Marketing Plan
Setting Objectives for Digital Marketing Plan
Crafting a Digital Marketing Plan
Crafting a Digital Marketing Plan
The importance and components of a marketing plan.
Incumbent Responses
Marketing in the Digital Era