Craft
Determining Value Proposition
Crafting a Digital Marketing Plan
Craft
Building, shipping, and scaling — from idea to product to business.
Craft
Defining Target Audience
Crafting a Digital Marketing Plan
Craft
Setting Objectives for Digital Marketing Plan
Crafting a Digital Marketing Plan
Craft
Crafting a Digital Marketing Plan
The importance and components of a marketing plan.
Craft
Incumbent Responses
Marketing in the Digital Era
Craft
DTC Brands: Innovations and Challenges - Part 2
Marketing in the Digital Era
Craft
DTC Brands: Innovations and Challenges - Part 1
Marketing in the Digital Era
Craft
DTC Brands: Fad or Disruption?
Marketing in the Digital Era
Craft
Review of Design Thinking and Innovative Problem-Solving
Review the tools and frameworks of design thinking and innovative problem-solving in the context of the overall process. Connect tools and frameworks to real-life case examples.
Craft
Case Study: Culture and Hiring at Amazon
Implement: Communicate and Structure for Success - Managing an Innovation Culture
Craft
Ability: Performance Versus Growth
Implement: Communicate and Structure for Success - Managing an Innovation Culture
Craft
Motivation: Hiring and Rewards
Implement: Communicate and Structure for Success - Managing an Innovation Culture