Why I Shut Down Zapply

Zapply was my first real startup — a wild experiment to see if I could build something useful, make a little money, and learn what it takes to launch.

The idea was simple:

Software engineers pay $19/month, and a bot applies to remote jobs for them automatically.

Over a few months, I got deep into it:

  • Scraped jobs from Working Nomads
  • Hacked Greenhouse and Lever ATS
  • Built a backend deployed to Fly.io
  • Started a JavaFX desktop app
  • Integrated SSL.com, Apple dev certs, install4j, and Stytch for auth
  • Ran marketing experiments (Google Ads, Twitter, LinkedIn)
  • Collected 500+ email signups
  • 133 of them said they’d pay

We had traction. We had code. We had excitement.

But we also had a big problem.

❌ Why I Shut It Down

In short: the solution just wasn’t good enough.

  1. Job matching sucked. Keywords aren’t enough — a human can instantly tell if a job is relevant. Bots can’t.
  2. Limited ATS support. We only automated Greenhouse and Lever. The rest? Still a chaotic mess.
  3. Too many arbitrary questions. Every job asks different things. Either I had to set fake answers (bad), or ask users to fill forms (also bad).

Altogether, it added up to a product that was worse than just applying manually.

And if I wouldn’t use it myself, why ask others to?

So I shut it down.

✅ What I Learned (and Why It Was Worth It)

This wasn’t a waste — it was founder bootcamp.

  • I learned to validate faster (next time: 2 weeks, not 2 months)
  • I learned to run lean marketing tests
  • I learned how hard real automation is
  • I picked up new skills: auth systems, certificates, installers, app deployment
  • I proved to myself I could launch something and get attention

So yes — it ended. But I’m walking away better, sharper, and ready for the next one.

Zapply is done. But I’m just getting started. Stay tuned!