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Entrepreneurship Essentials

• Wantrepreneur
• What is Entrepreneurship?
• Evaluating Ideas
• Mistakes Entrepreneurs Make
• The POCD Framework
• Dynamic Fit Management
• Using Money to Produce Information

Launching Tech Ventures

• Business Model Exploration
• Business Model Evaluation
• Business Model Alignment
• Experiments to Achieve Product-Market Fit
• Scaling Post Product-Market Fit

Design Thinking and Innovation

• Design Thinking & Innovation
• Clarify
  • Clarify Through Observation
  • Insights and Problem Framing
  • The Right Environment for Creativity
  • Project - Food Delivery - Clarify
• Ideate
  • Tools and Frameworks for Generating Ideas
    • Establishing Focus with Design Principles
    • The Ideation Process - Getting Started With SIT
    • More SIT Tools for Ideation
    • Open-Ended Approaches to Generating Ideas
  • User Values and Behaviors
    • Design Heuristics for Generating and Refining Ideas
    • Designing for Behavior Change
      • Introducing Insigne Health
      • Developing Research-Based Personas
      • Improving Motivation and Ability: The Fogg Behavior Model
      • Defining Behavior Prompts and Creating a Cycle
  • Project - Food Delivery - Ideate
• Develop
  • Idea Selection and Evaluation
    • Impact, Difficulty, and the Innovation Sweet Spot
    • Near-Far-Sweet
    • Attribute-Value Mapping
    • Concept Posters
    • Two Evaluation Tools: Thinking Hats and Rose, Thorn, Bud
  • Defining and Refining Your Prototype Plan
    • Case Study: Planning A Restaurant Prototype
    • Using Observations to Plan Prototypes
  • Prototyping: From Exploration to Validation
    • Early Experiments: Paper Prototyping
    • Prototyping Experiences
    • Case Study: Moderna
  • Managing the Develop Phase
• Implement
  • Overcoming Developer and User Bias
    • The Curse of Knowledge
    • The Status-Quo Bias
    • Case Study: Seat Belts and the Five Factors of Innovations
  • Strategies for Communicating Value
    • Emphasizing an Innovation’s Value
    • The Elephant and Rider Framework
    • Case Study: A New Healthcare Model at Royal Philips
    • Stakeholder Analysis at Philips
  • Managing an Innovation Culture
    • Culture: Evaluating Styles and Mindsets
    • Motivation: A Task-Focused Climate
    • Motivation: Hiring and Rewards
    • Ability: Performance Versus Growth
    • Case Study: Culture and Hiring at Amazon
• Review of Design Thinking and Innovative Problem-Solving

Digital Marketing

• Marketing in the Digital Era
  • DTC Brands: Fad or Disruption?
  • DTC Brands: Innovations and Challenges - Part 1
  • DTC Brands: Innovations and Challenges - Part 2
  • Incumbent Responses
• Crafting a Digital Marketing Plan
  • Setting Objectives for Digital Marketing Plan
  • Defining Target Audience
  • Determining Value Proposition
  • Identifying Metrics
• Acquiring Customers
  • Paid Media
    • The Challenges of Reaching and Acquiring Customers Online
    • Search Advertising
    • Display Advertising
    • Utilizing Paid Media Channels
    • Measuring Paid Media
  • Owned & Earned Media
    • Owned Media
      • Owned Media - Part I
      • Owned Media - Part II
    • Earned Media

Extras

• Incorporation for Indie Hackers
• Films About Entrepreneurship
• Embracing Kaizen
• Sleep Smart - How to Position Yourself for Pain-Free Rest
• Turning Setbacks into Comebacks: My Post-Surgery Gym Plan for Total Progress